What if buildings could move?
Pop-ups, restaurants, hotels — no construction, just placed where you want them.
We build, transport, permit, operate and relocate — all of it, shaped around what you want.
From order to up and running in as little as 8 weeks. Costs start at ¥2 million.
Choose the solution that fits your business.
ALL｜3 BUSINESSES
Numerous
Projects by our three companies
POPUP
Half a day
To set up or strike a pop-up
HOTEL
Installed even inside Yanbaru National Park, a World Natural Heritage site
RESTAURANT
5×5m
plot, now home to a café
BUSINESSES
Movable architecture, three solutions
Three kinds of movable architecture, chosen to fit your goal. Each covered from planning and permits to installation and operation.
ON SITE
ON THE ROAD
For brand marketing & promotion teams
MOVABLE POPUP
BRAND VOYAGE｜A traveling brand pop-up
— Tour the country in a space that carries your brand’s world intact
— Open in station plazas and shopping-center squares, with no long-term lease
— Set up or strike in half a day, and visit several spots across a city in one day
Track record: pop-ups for cosmetics and luxury brands
ON SITE
ON THE ROAD
For land & building owners and F&B operators
MOVABLE RESTAURANT
SEKAI SHOKUDO｜A mobile restaurant that brings streets to life
— Turn irregular plots, vacant lots and empty storefronts into real dining venues
— Keep the cost and risk of opening and closing low
— 20FT／MINIMAL／COMPACT／VACANT FIT: four types, with support through to the food business permit
— A vehicle asset with a 4-year statutory useful life: a ¥10M unit depreciates ¥5M in year one (conditions in FAQ)
Track record: Azabudai, Sendagaya, Tomigaya, Shinagawa, Makuhari
ON SITE
ON THE ROAD
For hotel operators, landowners & municipalities
MOVABLE HOTEL
NOMAD TRAILERS｜A movable hotel, no construction required
— Turn untouched nature into a stay with an exclusive view
— No land grading or major construction; nature returns once it’s removed
— Licensed under the Hotel Business Act; in national parks, installed with Natural Parks Act approval
— A vehicle asset with a 4-year statutory useful life: a ¥10M unit depreciates ¥5M in year one (conditions in FAQ)
Track record: Yatsugatake, Yanbaru (national park)
WHY MOVABLE
What happens when buildings can move?
Place instead of build. That alone changes how you start, where you can be, and how you finish.
01 FAST
We bring a finished unit and set it down. No waiting for design, building permits or on-site construction.
If built Design, permits, construction
02 TEST RUN
Place it and try it. Then decide, based on results, whether to stay, move or stop.
If built No turning back once it’s built
03 ANYWHERE
Small plots, inside empty stores, plazas, even national parks. As a vehicle, it widens where you can be.
If built Limited to land where building is allowed
04 SEASONAL
Where people gather, when they gather. When the season ends, move on to the next site.
If built Fixed place, fixed timing
05 SCALABLE
One brand world, many units. The same experience, delivered in different places.
If built One place only
06 RESTORABLE
With no major construction, the land returns to its original state once removed.
If built Grade the land, demolish at the end
Designed as vehicles, our units need no building permit. Operating requires the right license for each business (food business permit, Hotel Business Act, Natural Parks Act, etc.), and we handle it through to approval.
MOVE TO BRING EXPERIENCE
Backed by our original design and agile mobility.
CRAFT
Handmade, one unit at a time.
Sawing wood, milling steel, welding and assembling. In our founders’ workshop, each unit is finished by hand in a form made for the brand and the land.
ONE STOP
The real work starts after the build.
From permits to moving on to the next site — everything after the build, through a single point of contact.
01 PERMIT →
02 TRANSPORT →
USUALLY
Coordinating with 3–5 companies.
Planners / Architects / Fabricators
Permit specialists / Transport firms / Operators, etc.
And you fill the gaps between them yourself.
WITH MOVABLE ARCHITECTURE STUDIO
Hand it all over, toward your goal.
One point of contact. Working back from opening day, we handle planning, design and fabrication, permits, transport, installation and operation — including coordination with partners.
JOURNEY
We propose the destination, and we move it.
Once built, your architecture can keep traveling, moving to new land with the seasons and demand. Transport, storage between events, scouting the next site and proposing destinations that fit your brand — we take on the whole journey.
LOCATIONS
From city plazas to resorts, cultural venues and nature. The map shows candidate sites gathered through our surveys. Each red dot is a place where a unit could go.
Candidate sites nationwide
Prefectures
Sites confirmed with the venue for our largest, 3.5-ton unit
● Conditions confirmed
● Under review
We’ll suggest sites that fit your brand when you get in touch.
01 MOBILITY
Built to be towed, it can move to suit each event or season. We arrange transport together with our partners.
WORKS
Works
Pop-ups, restaurants, hotels. A selection of our movable architecture projects.
MOVABLE POPUP | BRAND VOYAGE
Hibiya, Chiyoda-ku, Tokyo
A single unit carrying a cosmetics brand's world, set in a city plaza
MOVABLE POPUP | BRAND VOYAGE
Tokyo
A luxury brand's mobile store and ad vehicle took to the streets of Tokyo
MOVABLE RESTAURANT |
SEKAI SHOKUDO
Azabudai, Minato-ku, Tokyo
A 20-ft restaurant where six food brands come together for wine pairing
MOVABLE RESTAURANT |
SEKAI SHOKUDO
Sendagaya, Shibuya-ku, Tokyo
An empty corner turned into a gathering spot with a stand and a wooden deck
MOVABLE RESTAURANT |
SEKAI SHOKUDO
Tomigaya, Shibuya-ku, Tokyo
A former vending-machine spot turned into a small shop
MOVABLE RESTAURANT |
SEKAI SHOKUDO
Shinagawa-ku, Tokyo
A café opened on a 5×5 m plot where nothing had happened before
MOVABLE RESTAURANT |
SEKAI SHOKUDO
Makuhari, Chiba
A shop that fits inside a vacant store — free to open or leave
MOVABLE HOTEL | NOMAD TRAILERS
Yatsugatake, Yamanashi
Cabins placed in the forest
CASE STUDY
A place to stay, where building isn’t allowed.
MOVABLE HOTEL｜NOMAD TRAILERS Yanbaru, Okinawa (inside a national park)
01 CHALLENGE
A place where building new is hard.
Inside Yanbaru National Park, a World Natural Heritage site. Protecting the landscape and nature makes building new lodging far from simple.
02 SOLUTION
Built in the workshop, moved, placed.
We finished the cabin in our workshop and brought it to the site. With no land grading or major construction, and with approvals under the Natural Parks Act and Hotel Business Act, it is ready to operate as lodging.
03 RESULT
A place to stay, in 10 months.
Within 10 months of starting, it was ready to operate as lodging inside a national park. It is now preparing to open. Once removed, the land returns to its original state.
Location
Yanbaru, Okinawa (inside a national park)
Period
Preparing to open
Scale
1 cabin
Installation time
1 day
Permits
Natural Parks Act / Hotel Business Act
Outcome
A World Natural Heritage site turned into a hotel in 10 months
FLOW
From first inquiry to opening, in six steps.
Consultation and proposals are free. From order to up and running in as little as 8 weeks. Costs start at ¥2 million.
01 CONSULT
What you want to achieve, when and where. We get back to you within 2 business days to hear more.
You get A reply within 2 business days
02 PROPOSAL
Choosing from pop-up, restaurant or hotel, we put together candidate sites, a setup plan and a rough estimate.
You get A proposal and rough estimate
03 SITE SURVEY
We check size, ground, power and access on site, and agree installation terms with the venue or landowner.
You get Confirmed installation conditions
04 CONTRACT
After signing, we finalize specs and schedule, and prepare the permits you need, such as a business license.
You get Final specs and schedule
05 BUILD
In our founders’ workshop, each unit is finished in a form made for your brand and site.
You get Your finished movable building
06 OPEN
We bring it to the site, set it up and get it ready to use. After opening, ONE STOP covers operation and relocation.
You get Opening day
Timing varies by solution and site. After opening, our eight ONE STOP steps cover operation, storage and relocation.
FAQ
Frequently asked questions
Questions we often hear in first consultations.
Q. Do I need a building permit?
Q. Can you install in national parks or natural settings?
Q. How soon can we start?
Q. How much does it cost?
Q. How is depreciation treated?
Q. Can it be driven on public roads?
Q. How much can you take on?
About us
MOVABLE ARCHITECTURE STUDIO is a joint brand of three companies that put experiences on movable architecture, and use data to move and install it. All inquiries are handled by Ie-to-Bouken Inc., the operator of this site.
BRAND VOYAGE
POPUP
Ie-to-Bouken Inc.
Operator of SEKAI SHOKUDO and this site
RESTAURANT
NOMAD TRAILERS／THE NATURE
HOTEL
NOMAD TRAILERS office: Toranomon Hills Business Tower, 15F
Contact
Get in touch
What if buildings could move? We welcome inquiries about business strategies built on movable pop-ups, restaurants and hotels, partnerships with us, and new ventures. We reply within 2 business days.