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MOVABLE POPUP | BRAND VOYAGE
Hibiya, Chiyoda-ku, Tokyo
A single unit carrying a cosmetics brand's world, set in a city plaza
CATEGORY
MOVABLE POPUP
BRAND VOYAGE
LOCATION
Hibiya, Chiyoda-ku, Tokyo
We turned a cosmetics brand’s world into a single mobile store and placed it in the plaza of an urban commercial complex.
Entered through white noren curtains, it feels like a detached annex. Visitors step straight into the brand’s world in the middle of the city.
Because it is placed rather than built, preparation is short, and when the event ends it is removed without a trace.
01 CHALLENGE
Challenge
We wanted a place in an urban plaza where people could experience the brand's world as it is — but nothing could be built there, and the event period was limited.
02 SOLUTION
What we did
We turned the brand's world into a single mobile store and set it in the plaza, with the feel of a detached annex entered through white noren curtains.
03 RESULT
Result
The event drew many visitors, and buzz in the press and on social media. When it ended, the site was returned to its original state.
Location
Hibiya, Chiyoda-ku, Tokyo
Period
2026–2027
Scale
Mobile pop-up
Installation time
Half a day
Permits
Facility use permission
Outcome
Many visitors during the event