MOVABLE POPUP
Traveling pop-ups that take your brand across Japan.
MOVABLE POPUP (BRAND VOYAGE) is a traveling pop-up (mobile store) designed as a vehicle. No building permit and no long-term lease are needed. Open or close in half a day — in station plazas, shopping-center plazas or vacant lots.
ON SITE
ON THE ROAD
For brand marketing & promotion teams
MOVABLE POPUP
BRAND VOYAGE｜A traveling brand pop-up
— Tour the country in a space that carries your brand’s world intact
— Open in station plazas and shopping-center squares, with no long-term lease
— Set up or strike in half a day, and visit several spots across a city in one day
Track record: pop-ups for cosmetics and luxury brands
WORKS
Pop-up projects
Traveling pop-ups for cosmetics and luxury brands.
WHY MOVABLE
What happens when buildings can move?
Place instead of build. That alone changes how you start, where you can be, and how you finish.
01 FAST
We bring a finished unit and set it down. No waiting for design, building permits or on-site construction.
If built Design, permits, construction
02 TEST RUN
Place it and try it. Then decide, based on results, whether to stay, move or stop.
If built No turning back once it’s built
03 ANYWHERE
Small plots, inside empty stores, plazas, even national parks. As a vehicle, it widens where you can be.
If built Limited to land where building is allowed
04 SEASONAL
Where people gather, when they gather. When the season ends, move on to the next site.
If built Fixed place, fixed timing
05 SCALABLE
One brand world, many units. The same experience, delivered in different places.
If built One place only
06 RESTORABLE
With no major construction, the land returns to its original state once removed.
If built Grade the land, demolish at the end
Designed as vehicles, our units need no building permit. Operating requires the right license for each business (food business permit, Hotel Business Act, Natural Parks Act, etc.), and we handle it through to approval.
FLOW
From first inquiry to opening, in six steps.
Consultation and proposals are free. From order to up and running in as little as 8 weeks. Costs start at ¥2 million.
01 CONSULT
What you want to achieve, when and where. We get back to you within 2 business days to hear more.
You get A reply within 2 business days
02 PROPOSAL
Choosing from pop-up, restaurant or hotel, we put together candidate sites, a setup plan and a rough estimate.
You get A proposal and rough estimate
03 SITE SURVEY
We check size, ground, power and access on site, and agree installation terms with the venue or landowner.
You get Confirmed installation conditions
04 CONTRACT
After signing, we finalize specs and schedule, and prepare the permits you need, such as a business license.
You get Final specs and schedule
05 BUILD
In our founders’ workshop, each unit is finished in a form made for your brand and site.
You get Your finished movable building
06 OPEN
We bring it to the site, set it up and get it ready to use. After opening, ONE STOP covers operation and relocation.
You get Opening day
Timing varies by solution and site. After opening, our eight ONE STOP steps cover operation, storage and relocation.
FAQ
Pop-up FAQ
Questions we often hear about opening a traveling pop-up.
Q. Do I need a building permit for a pop-up store?
Q. How long does it take to open and close?
Q. Where can I open?
Q. Can it match our brand’s world?
Q. How soon can we start?
Q. How much does it cost?
Q. How much can you take on?
Contact
Get in touch
What if buildings could move? We welcome inquiries about business strategies built on movable pop-ups, restaurants and hotels, partnerships with us, and new ventures. We reply within 2 business days.